Doctors Money and THE Stigma

Doctors Money and THE Stigma

December 24, 2018 Healthcare Marketing

Six reasons that will hopefully help to reduce the stigma Money is not a dirty word in any other profession. But why it is so, when it comes to medical profession? It is as if doctors are committing some sin by making money or are not supposed to make more money! “Doctors make a lot […]

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Where to Spend Your Marketing Dollars

October 16, 2018 Healthcare Marketing

When it comes to Marketing, the most popular question is – “Where can I get better returns on my marketing spend?”. With many marketing agencies trying to persuade doctors for SEO, it is important to note that SEO is not a useful tool for Healthcare Marketing. Moreover, Google keeps changing its algorithm all the time, […]

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Removing the ‘Marketing’ stigma for medical

October 15, 2018 Healthcare Marketing

Every time I visit USA for my own research into the health sector, I get more and more surprised about the aggressive marketing tactics used by the doctors. At the same time, I feel better about the Australian health system where such marketing is highly regulated – both in the interest of the patient as […]

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