The ONE most important thing that determines financial health of your medical practice. To find out what is it, watch this video.

3 MUSTS for any Healthcare marketing Initiative. Watch this short video to find out.

ONE thing every Doctors should avoid or manage in the private practice. Watch this short video to gain a valuable insight into the minds of your patients.

3 Marketing Sins and how to avoid them. In this short video, Sachin talks about 3 marketing mistakes, which if avoided will create lasting value.

Doctors Money and THE Stigma

Six reasons that will hopefully help to reduce the stigma Money is not a dirty word in any other profession. But why it is so, when it comes to medical profession? It is as if doctors are committing some sin by making money or are not supposed to make more money! “Doctors make a lot […]

Why and How a Business Coach will be helpful for Doctors?

A powerful, insightful video message from a Doctor to his peers. Something I found immensely valuable and hence worth sharing. This video explains how doctors will benefit from hiring a coach to improve their clinical skills. I strongly believe that it would help in non-clinical areas too. Please watch; it’s not my sales talk!

Where to Spend Your Marketing Dollars

When it comes to Marketing, the most popular question is – “Where can I get better returns on my marketing spend?”. With many marketing agencies trying to persuade doctors for SEO, it is important to note that SEO is not a useful tool for Healthcare Marketing. Moreover, Google keeps changing its algorithm all the time, […]

5 Ways to Improve Mental Health…for Doctors, by Doctors

With one in four people prone to a mental health condition at some point in their lives, doctors are also not immune to this risk. RACGP has acknowledged that anxiety, depression, burnout are routinely experienced by the doctors, and at the rates higher than general population and other professions. Long hours and heavy workload, financial […]

Removing the ‘Marketing’ stigma for medical

Every time I visit USA for my own research into the health sector, I get more and more surprised about the aggressive marketing tactics used by the doctors. At the same time, I feel better about the Australian health system where such marketing is highly regulated – both in the interest of the patient as […]

Private Practice 101

Private Practice 101 Welcome to the world of private practice –more glamorised because of the TV serial PRIVATE PRACTICE. However, in reality, the glamour is in the control that the doctor gets in delivering the desired service to the patient and living the life on his or her terms. It’s not as rosy as it […]

The reasons and remedies for Doctor Burnout

In a survey conducted by Dr. Shanafelt a physician burnout researcher at Mayo Clinic, it was found that increasing number of doctors are experiencing burnout on a varying scale- one being that it does not interfere, and seven indicating thoughts of leaving medicine. Regulatory, systemic and practice environment issues appear to be key at prima […]

3 ways to grow practice profits, ethically

Well first of alllet’s get comfortable with fact that profit is not a dirty word for health profession. Many doctors don’t like to use the term profit as it seems too commercial. Well for me, generating profits is only way you can serve your patients well. Simplistically, if you are not having enough profits, you […]

1 thing you must do before buying a medical practice

“I want to take care of my patients in my own way!” is most common reason doctors give themselves for starting own medical practice. There is absolutely nothing wrong with it.If one has passion, love autonomy, have a good business acumen and ability to put hard yards, then generally private practice is right fit for […]

Skin Cancer Awareness…Why do we need shock treatment?

A new article on 13 Dec 2017 describes how posting of a startling selfie by a US nurse on social media in April 2015, sparked awareness about skin cancer. The article reports, “Her selfie was shared 50,000 times on social media in less than a month, and her story received widespread media attention. Google searches […]

How will telehealth affect your business?

General practitioners working in remote areas are now routinely using telehealth services, mainly for consultations and follow-ups. Telehealth has many advantages for patients and practitioners and some downsides as well. Read full article here. Can Telehealth be useful for busy or elderly people in urban areas? How it will affect business side of your practice?

Simple solutions for complex problems…but no one is listening?

A recent UNSW survey of 20 hospitals reveals how Australian Public Hospitals are still living in era of command and control and therefore facing many problems. It finds that the employees are ‘disempowered yet accountable’, a combination known to result in lower motivation. Better People Management can solve many issues faced by Australian Public Hospital System. Read […]

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