Where to Spend Your Marketing Dollars
When it comes to Marketing, the most popular question is – “Where can I get better returns on my marketing spend?”.
With many marketing agencies trying to persuade doctors for SEO, it is important to note that SEO is not a useful tool for Healthcare Marketing. Moreover, Google keeps changing its algorithm all the time, so its very hard to keep up with SEO, without deep pockets.
Another question is which is better- Traditional or Online Marketing? The answer in my opinion is it depends upon your customer segment and marketing objective. Here is a useful article which discussed pros and cons of both.
Apart from it, this is really informative infographics I came across which sums up what works better in marketing. Based on this, you can decide where to spend your marketing dollars.
All the best!